Liz Giorgi, CEO & Co-Founder, soona
“We need visual storytelling to connect with our customers.”
Minnesota native Liz Giorgi fell in love with the news—more specifically, Barbara Walters—at a young age. “I wanted to be her and I wanted to be the one who decided what should be in the news,” she recalls.
This childhood infatuation eventually led to Giorgi enrolling in the journalism program at the University of Minnesota, where she quickly realized that being an on-camera talent wasn’t as appealing as she had once imagined. Instead, she found passion within storytelling and the technical parts of video production.
Now at the helm of the Denver photo and video studio, soona, Giorgi’s mission is to provide brands with professional-quality multimedia marketing content for less than the price of stock imagery—and all within 24 hours.
We talked with the innovative entrepreneur about the failures and victories of starting her new company, the worst advice she’s ever received, her go-to book for female founders and what the term “bitch magic” means to her.