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Shifted Perspectives:

TARRA MASTERCLASS



Doing it alone doesn’t get you anywhere meaningful. At TARRA, we believe there is strength in numbers.

Whether you are…

  • Developing an idea for a new business, product or service
  • Kicking off a new venture
  • Turning your part-time into a full-fledged business
  • Feeling stuck and keep hitting roadblocks
  • Looking for growth opportunities

… harnessing the collective intelligence of a group is your ticket to thrive.

Keep reading to learn more about the Spring Cohort of Shifted Perspectives: TARRA Masterclass

This spring, we are launching THREE groups with THREE different areas of focus—GET, START, GROW—for Shifted Perspectives: The TARRA Masterclass.

An unprecedented opportunity for a small group of TARRA women to tap into the power of community through intimate discussions and deep engagement about strategy, solutions and perspectives.

Applications are now open for GET, START & GROW and close on April 1.

Learn more about GET, START, GROW in the FAQ Section below..

Tell Me More

What is the TARRA Masterclass?

Uncover creative solutions to your biggest business and career challenges in this 4-month deep dive in which a handful of trusted peers and one expert facilitator will help you master your greatest challenge and/or aspiration.

  1. Build meaningful relationships with an intimate group of like-minded entrepreneurs as you create and build alongside each other.
  2. Experience 1:1 expert coaching and learn from your peers and their mentors
  3. Take an action-oriented approach. Develop strategies and benchmarks. Share solutions and receive inspiration, motivation and support from your peers.

What is the goal of the TARRA Masterclass?

That’s for you to answer, but know that your goal is our goal. Are you looking to start, scale, grow or rise? Do you need motivation to finally take the leap? Do you need better systems for decision making or operations?

Your facilitator and peers, along with industry experts curated for the specific needs of your group, will share their experiences and expertise while helping you untangle the specifics of your challenge and outline a formula for success.

What are the benefits of joining the TARRA Masterclass?

There is not enough space on this screen to explain the benefits of a Masterclass, so we’ll be brief:

  • Clarify your goals
  • Create an action plan for success
  • Connect with mentors in your field
  • Achieve the results you have been looking for
  • Develop a solution-oriented mindset
  • Celebrate wins
  • Work around roadblocks
  • Build accountability to move big ideas forward
  • Get answers to your toughest questions
  • Discover new perspectives
  • Gain skills and share skills (we learn best when we teach)
  • Develop leadership skills
  • Find support for your biggest, most difficult decisions
  • Establish productive and honest relationships with like-minded individuals

What is the application process?

When you are ready, please fill out the application below or follow this link.

Your Challenge
  • Please offer a short description of the business and/or project on which you’d like to focus your attention during the Masterclass group.
  • The Masterclass group is structured to help you address a key challenge you face specific to the themes covered in each track. Knowing that, what is the key challenge would you like to address? Note: If you are unsure at this time, please offer as much clarity as you can, i.e. a few options you are considering or simply unsure. We understand that this may change between application and start of the Masterclass.
  • In what ways have you tried to address this challenge to date? Please include any successes and/or roadblocks.
Your Expertise/Contribution
  • What do you excel at? I.e. – What areas of expertise can you offer the group?
Impact
  • Why are you interested in joining the TARRA Masterclass group?
  • In what ways do you hope the TARRA Masterclass group will impact your personal and professional life?
Supporting Documents

Without spending a day on your application, we welcome any supporting documents that can help tell the story of who you are, where you’re at, and what you’re looking for. Think: resume, business plan, financial reports, etc. If you do not have a full business plan yet, we encourage you to take the time to complete a business canvas model to submit as your business plan. Please send to jenn@tarra.co and include “TARRA Masterclass Application” in the subject line.

How does it work?

When you apply, choose the track—GET, START, or GROW—that applies best to where you are in your journey. (See the previous question for more details on GET, START, GROW tracks). We’ll select up a handful of like-minded business owners for each track.

Each group will meet 1x per month in a round table conversation with select Masterclass experts curated to address your group’s key concerns.

You will also be assigned an accountability partner to meet with monthly. Together you will identify priorities, develop strategies and benchmarks, share solutions, challenges and successes, and keep each other on track. . You’ll receive constructive criticism (something we all need), inspiration, motivation and support like you have never experienced before.

Once the 4 months are over, you can move onto another group or take some time to implement your action plan.

Who is it for?

TARRA Masterclass is for anyone who is looking to overcome hurdles, kick start ideas or take the next big step. We are looking for business leaders, entrepreneurs, ready-to-be business owners, creative freelancers, aspiring leaders and anyone who may be interested in changing professions or returning to work.

You must be ready to:

  • Commit to 2x per month, without hesitation. Your commitment to your team is one of the most critical components of the Masterclass.
  • Bring everything to the table. The success of your experience and that of your peers relies on your willingness to show up and work hard. Have a positive, can-do attitude. Masterclasses are no place for negativity. We are here to create positive momentum for each other.
  • Be open to honest feedback—good, bad or ugly. We only grow when we can see situations from an honest perspective. Leave your ego at the door.
  • Be part of a team. This is a collective effort, not an individual quest. Be ready to dive in selflessly.

When is it?

Date Event
Tues, Mar 16 Applications Open
Thurs, Apr 4 Applications Close
Wed, Apr 21 Welcome Happy Hour
Tues May 4 GET Masterclass – First Session
Wed May 5 START Masterclass – First Session
Thurs May 6 GROW Masterclass – First Session
Wed May 19 Happy Hour
Tues Jun 1  GET Masterclass – Second Session
Wed Jun 2  START Masterclass – Second Session
Thurs Jun 3 GROW Masterclass – Third Session
Wed Jun 16 Happy Hour 
Tues 13 GET Masterclass – Third Session
Wed 14 START Masterclass – Third Session
Thur 15 GROW Masterclass – Third Session
Wed July 21 Happy Hour Celebration

How much does it cost?

GET

$395 upfront payment or four (4) monthly payments of $125


START 

$595 upfront payment or four (4) monthly payments of $175

GROW

$650 upfront payment or four (4) monthly payments of $200

I’m in!
What’s next?

Click below to fill out the application. We will reach out to every applicant as we make our final selections. If you have any questions in the meantime, feel free to email kate@tarra.co or jenn@tarra.co

Which Group Should I Apply For?
GET, START, or GROW?

You will choose one of three tracks for your Masterclass experience:

GET

If you are looking to develop a new product, service or brand, GET is your catalyst to accelerate your ideas forward and develop a viable plan to get the concept off the ground.

Lightswitch Moments:

  1. Identify a validated business idea for a new product or service
  2. Gain competency in how to conduct rapid validation and user research
  3. Develop a solid understanding of the target market for the product or service and their psychographics
  4. Design a roadmap of next steps specific to your idea and get intros to key mentors
START

During START, we harness the power of the TARRA expert network to take your idea from “this might work” to “this is why and how it will work.” 

Whether you need help with marketing, branding, budgets or a better mindset, join START to gain momentum and bring your idea to life.

Lightswitch Moments:

  1. Identify your biggest roadblock and create a plan to move past it
  2. Discover new strategies and systems to develop a sustainable business model
  3. Create a roadmap and timeline to develop a new or improved product or service for market
  4. Establish a new mindset to develop more innovative products or services
GROW

If you feel stuck, uninspired, not sure what to do next but know you want to do more, join GROW. This Masterclass is a catalyst for anyone who wants to take their business to the next level.

Address Critical Questions to Reach Lightswitch Moments:

  1. Is my product or service scalable?
  2. When can I expect to scale?
  3. What does sustainable growth look like?
  4. How much will it cost?
  5. Is it time to hire?
  6. How can I finance growth and manage cash flow?
  7. What are investors looking for?

Meet your Facilitators

Sarabeth Berk

Dr. Sarabeth Berk is the leading expert in hybrid professional identity, and a hybrid professional. Sarabeth calls herself a creative disruptor because she blends her artist/researcher/educator/designer identities together to lead and create innovation strategies that radically connect resources and people in new ways. She was featured in Forbes, and is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work.

Sarabeth obtained her PhD in curriculum studies and teaching from the University of Denver, and has degrees from the School of the Art Institute of Chicago and Rhode Island School of Design. Her background includes leading innovation and entrepreneurship initiatives in K–12, higher education, and community programs. She often mentors startups that are building social impact ventures and is a mayor-appointed member of Denver County Cultural Council.

Kellie Jenkins

Kellie is a leadership coach who empowers women to unleash their brilliance. She passionately believes that too much feminine brilliance goes untapped and is committed to supporting women to lead in alignment with their values and unique strengths. By creating a trusting relationship and providing a safe space for exploration, Kellie uses genuine curiosity and gentle challenge to help her clients discover what matters most in their leadership and to take action to bring that to life.

With over 15 years of experience in global professional services firms, Kellie brings the structure and accountability needed to create the sustainable shifts in mindsets and behaviors that help women thrive in all areas of life. Originally from Australia, Kellie has lived and worked around the world and has traveled extensively to scope and create transformational leadership programs. She has a Masters in Management and Organization from the University of Colorado and completed the Georgetown University Leadership Coaching Program.

Jenn Uhen

Jenn Uhen loves to talk about money as the Founder/Community Organizer of The Pledgettes. The Pledgettes is on a mission to abolish the gender wealth gap by facilitating money conversations with women through expert-led events and a membership community. Jenn has spent her career connecting her clients to their audiences. From bands to brands, entrepreneurs to leaders at Fortune 500 companies, driving connection is at the core of what she has done. As a coach, mentor, and advocate, Jenn helps her clients to turn aspirations into action. Jenn and her partner have financial goals, which include a diverse portfolio of investment property, retirement accounts, and businesses. All while living a minimalist (but comfortable) lifestyle, including traveling the country in an RV.

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