“There is room for all of us creatives in this world. Find your niche, find your unique voice and point of view and what makes you different from everyone else in this world and provide that to your audience/clients and you will be successful.”
—Andrea Beecher, M3LD
When asked to describe the moment she decided to become a designer, Andrea Beecher of M3LD responded with a knowing nod to a ubiquitous theme: “It’s always been in me.”
Armed with keen ambition and playful boldness, Beecher has crafted a multi-faceted design career characterized by both curiosity and focus. Her aesthetic is fearless and dynamic, often pulling from brutalist modern motifs and employing varied elements in intriguing and unexpected combinations. Across numerous creative industries, she has rolled up her (likely pattern-laden) sleeves and plunged in.
This process of discovery is complimented by a dual emphasis on collaboration and accessibility, overlapping themes reflective of Andrea’s belief that “everyone deserves good design whether you are wealthy or not.”
In 2015, Andrea partnered with Brian Garrett and Jason Frederick to launch her newest endeavor: M3LD, a brutalist inspired product design company with an arresting collection of furniture, lighting, and accessories.
Behind the phrase, “We’re not saving lives; we’re saving eyes,” the M3LD trio seamlessly mixes pattern, materials, manufacturing methods, and textures to create timeless nuggets of modern-inspired-va-va-voom. Beneath the combination of elements hums a strong cohesive voice—a striking blend of sexy and masculine that could be likened to that of Lauren Bacall: fiercely sophisticated. M3LD was identified as a “Trend Watch” display in their first exhibit at High Point, and has since garnered national attention.
TARRA recently connected with Andrea to discuss her experience as a designer.