Lily Kanter, Co-Founder, Serena & Lily
“Friction is what polishes the diamond.”
— Lily Kanter
- Her advice for fellow women entrepreneurs
- Juggling motherhood with business
- Her motivating mantras
- Staying resilient in the face of rejection
Lily Kanter has been an enterprising go-getter since childhood, when she would charge neighborhood kids admission to the roller rink in her family home’s basement, and run a concession stand stocked with cookies, juice and candy. “It’s somehow in my blood,” she says.
This entrepreneurial spirit has led her through decades of successful business endeavors. She held an executive position at Microsoft in her early 30s; left the corporate world to open her own high-end baby boutique in Mill Valley, California, after getting pregnant with her first child; co-founded home design brand Serena & Lily with her creative counterpart Serena Dugan in 2004; and recently launched Boon Supply, an online essential-goods shop that donates 50 percent of each purchase to a fundraiser of the customer’s choice.